The lull in real estate activity that comes every winter makes this the ideal time of year to assess your career and determine what changes you might make to introduce new efficiency measures and improve your service to buyers and sellers. Whatever your budget, there's a range of solutions to help you become more organized so you can focus on your real priorities of cultivating … Continue reading the story "A New Year’s Plan"
Monthly Archives for January, 2011
Give your sellers a stack of business cards with a picture of their house and some basic information on the front and your contact information on the back. Instruct them to give those cards out to everyone they come in contact with. Just about everyone knows someone who is looking for a house and a business card is so convenient for passing around. The best … Continue reading the story "Let Your Clients Advertise For YOU!"
We've all had to deal with them. They are everywhere. They are your neighbors, your co workers, your fellow church parishioners, your mechanic, and your brother-in-law. They are the Knowitalls - easily interpreted to read "know it alls." The worst version of the Knowitalls we all have to deal with are the ones who invade our business lives. They drive us crazy because they hire us … Continue reading the story "Once a Knowitall, Not Always a Knowitall"
I know that marketing with postcards is nothing new to the real estate market, but I strive to give tips to enhance your techniques without taking up your time. I found this video and loved the idea behind it. It's extremely short, but demonstrates what I believe may be the easiest, cheapest and most effective way to include postcard marketing in your ongoing endeavors to … Continue reading the story "Postcard Marketing"
Thousands of business owners out there toss up a Website because they think if you have a website you it'll make money on the Web automatically. Anyone who's spent any time marketing on the web know that's far from the truth. A website does absolutely no good unless you're capturing sales or leads from the traffic. Eventually, Web Forms were born. Then we saw newsletter opt-ins … Continue reading the story "Lead Capturing: Not the Same Old Song and Dance"
I'll bet you love being kept on hold when you call for support about your slow internet or about an order you placed online two weeks ago. You press 17 numbers and then hang up on you after a 22 minute hold! There is a solution. Some innovative folks have a great system to beat the crazy machines. When you are put on hold, you can … Continue reading the story "Stop Waiting on Hold"
I have a great marketing tool/closing gift idea for you to steal from me and implement yourself starting today. As a Realtor, you spend an average of 64,993 hours showing buyers homes before they buy one. Ok, I completely made that number up. I'm just checking to make sure you are paying attention, but doesn't it seem like it takes that long sometimes? My point is, … Continue reading the story "A Marketing Gem"