Last week I wrote about SEO and several ways you can boost your ranking on the search engines. Well, SEO is a large part of using the internet to generate Realtor's buyer and seller leads, but getting that traffic to your site is just a part of the equation. Keeping those leads on your site is the other critical part of digital marketing. Google Analytics is … Continue reading the story "But Analytics Are SOOO Boring!"
Monthly Archives for November, 2011
When it comes to Facebook marketing there is a balancing act required by all Realtors when it comes to interacting with fans of their fan pages. You should post content regularly, but you shouldn't overwhelm your audience. Create a mix of posts - content for your fans to simply take in and content that causes them to interact with you (such as polls or contests). … Continue reading the story "You’ve Got Fans, So Now What?"
If there is a bigger obstacle in internet marketing for Realtors than SEO (search engine optimization), then I don't know wht it is. Don't feel bad! It is not just Realtors who struggle with this 800 lb gorilla. Almost all small businesses struggle with this misunderstood, completely necessary digital marketing tool. What makes SEO so difficult for most companies and Realtors is, of course, the unknown … Continue reading the story "SEO – So Few Letters, So Much Work… Wrong!"
I used to struggle with Twitter when I first started using it a great deal. I had issues with my feed being cluttered, not knowing when I should tweet, followers who were inactive, people who were not following me back, etc, etc, etc. As I began using Twitter more frequently, I managed to read about, or just plain stumble across, some tools that have helped … Continue reading the story "What the Tweet?"
Do you feel overwhelmed by social media? Do you feel you have to join social networks because "everyone is doing it"? The real reason you should feel motivated to join social media networks is to connect with like-minded people who can benefit from your services and whose businesses you can assist. You will want to join networks where you can add to the conversation and … Continue reading the story "When Should a Realtor Post on Facebook?"
Congratulations for taking a brave step into the world of Social Media! Your Facebook Fan page will prove to be a powerful addition to your marketing mix. Here are a few tips to help you increase your engagement and interaction with your clients and keep them coming back. It will also keep you on top of your industry with real-time comments. 1. Keep your posts short. … Continue reading the story "What Should a Realtor Post on Facebook?"
The world as we know it is constantly evolving and changing. Technology is increasing at a speed that even the most saavy people are having trouble keeping up with it. Facebook is no different, rolling out F8 in September. What does this mean for you Realtors out there? Well, as you try and get your name out there more on Facebook take some of this data … Continue reading the story "Over Webbed and Under Booked"
About a month ago a friend of mine called me in a panic to ask me to check on his house because his alarm company called him to tell him they were receiving a signal from a smoke detector in his house. I drove to his house and arrived before him to discover 2 fire trucks and 2 crews of firefighters battling the blaze in … Continue reading the story "Don’t Get Burned!"