Some Realtors scoff a little when I mention the importance of having a Google+ brand page (Google’s version of a Facebook fan page). It seems most people don’t think that Google+ can dethrone Facebook, LinkedIn, or Twitter. Not only that but most people seem to think that consumers are at the point of … Continue reading the story "Google+ for Realtors"
Monthly Archives for December, 2011
As you are putting together your marketing plan for this upcoming year don’t be overwhelmed by the fact that social media is no longer an option when it comes to competing. Social media has become a battleground in the efforts to gain consumer attention. It is not a difficult task. You just have to be aware and not be stumped by the following myths. By … Continue reading the story "Social Media Marketing Myths Realtors Should Avoid"
It’s that time of year again! The holidays are coming to an end and it is time to get back to business. Now is a great time to plan for the next year, so that when 2012 rolls around we will be off to a good start with our marketing plan. We all know that a successful marketing plan can make a big difference in our … Continue reading the story "Marketing Tips for Realtors"
One of the biggest drawbacks to the real estate industry is the fact that you have to eat what you kill - meaning if you don't sell (kill) something this month, you don't make any money (eat). A constant battle of mine is leveling out the peaks and valleys of business. When my business is slow, I prospect more. Once those prospecting efforts pay off … Continue reading the story "7 Tips to Generate More Real Estate Leads"
YouTube is becoming a huge marketing tool for businesses, and we are all craving 'that' success story. YouTube is a powerful SEO machine and if used correctly can grow your real estate business in no time! As a Realtor, are you utilizing YouTube to grow your business? Most of us are chomping away … Continue reading the story "Video Marketing Tips for Realtors"
Believe me, I've been there and done that! After you decide you need to blog for all the obvious reasons (SEO, added authority, building a following for your website, etc, etc), you sit down to write a blog post and then... NOTHING! Writer's block takes over while your mind wanders to the real estate contract you have to turn in, the listing presentation you have … Continue reading the story "What to Blog? Whaaaattt tooooo Bllllloooooooggggggg???????"
I'm often asked how to maximize an agent's advertising dollars on Facebook. My answer is not a short and simple one. It goes something like this. 1. Use Standard Marketplace Ads to Grow Your Fan Base – The goal is to drive as many fans as possible at the lowest cost per fan possible … Continue reading the story "Facebook Advertising Plan for 2012"