Real estate agents often ask me for those helpful hints that they can use to amp up their social media marketing efforts. Many times we feel like our Facebook posts, Tweets, and Linkedin updates are falling on blind eyes, and we get frustrated because we are not seeing the instant results. The next thought that comes to our minds is to just quit focusing time … Continue reading the story "4 Social Media Tips for Realtors"
Monthly Archives for January, 2012
So, I know you've read about Google+ Pages already because I wrote about the feature on my blog a few weeks ago, and you always read my blog posts, don't you? Well, I also know that you went right to Google+ and created your business page because you are an implementer, aren't you? Ok, so now that you've got your Google+ Page created, you need followers. … Continue reading the story "Attracting Google+ Followers for Your Real Estate Site"
So, yesterday I shared with you my little marketing secret. My gem that works every time I use it. My ace in the hole, so to speak... Storytelling! One of the storytelling strategies I shared with you was to tell a "Story of Success." I told you that I would share with you my Story of Success today, so here it is. Last month I received … Continue reading the story "Shhh! It’s a Secret! Part 2… My Story of Success"
You wake up on Tuesday morning, sit down with your morning cup of joe, open your laptop and immediately go to Facebook like 90% of the rest of the world. When you login you notice a lot of crazy wall posts and private message from your friends talking about videos posted and links messaged by you … Continue reading the story "5 Facebook Safety Tips for Realtors"
You can't deny it any longer... Twitter is happening! If your target market is first time home buyers then you probably need to start learning this platform from top to bottom and using it to capture leads (about 15% of the 18-49 age group use Twitter). Twitter is very unique with a … Continue reading the story "5 Ways to Generate Real Estate Leads Using Twitter"
Most Realtors, and most marketers, have a love/hate relationship with email marketing. There are so many factors that go into an email marketing campaign that many Realtors just throw their hands up and say, "Forget it!" Don't let email marketing get the best of you. Here are 5 common email marketing mistakes that should be avoided by real estate agents.
- Having Blinders On - Too many … Continue reading the story "5 Common Real Estate Email Marketing Mistakes"
No doubt that you've heard the terms "Local" or "Local Search" at some point in time over the past 2 years. Local search is simply referring to a move being made by Google (and other search engines) to return more local search results for certain keywords or search phrases. Do you want to see what I am talking about? Go to Google and type in … Continue reading the story "The Importance of Local Search for Real Estate Agents"
We work in a wonderful industry, don't we? In this digital age, we are afforded the flexibility and freedom to work darn near anywhere and anytime. At the beach, in the mountains, at the local coffee shop, or at the not so local cafe in Venice, Italy, we are able to log on to any one of the estimated 1.5 million public WiFi networks available … Continue reading the story "3 Tips to Protect Yourself when Using Public WiFi"
Google AdWords is a great way for Realtors to increase the amount of prospective buyer and seller traffic to your website. Charts show that more people actually click on the first few "organic" search results than click on ads listed above them; however, the evidence cannot be ignored and Google AdWords does work to drive traffic to your personal real estate website. Just like everything … Continue reading the story "Google AdWords for Real Estate Lead Generation"
Scientists call it "friggatriskaidephobia." You and I say it is the fear of Friday the 13th. I often run across those who are more superstitious than I am, and today someone made me wonder where this fear of a day, one certain day, comes from. so i took a few minutes to visit a few sites on the internet to find when and how this … Continue reading the story "Do you Suffer from Friggatriskaidephobia?"