Monthly Archives for February, 2012



6 Twitter Tips for Real Estate

Posted on: February 29th, 2012 by
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There are so many aspects of Twitter that most Realtors don’t understand.  Heck, I definitely understand not understanding.  In principle, Twitter is the simplest social network out there.  Just type in 140 characters or less into the tweet box and hit “Enter.”  I don’t know how anything can be more simple.  Now, actually getting someone to read that tweet, click on that Continue reading the story "6 Twitter Tips for Real Estate"

3 Ways for Realtors to Use LinkedIn to Improve Their Business

Posted on: February 28th, 2012 by
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Today, I want to have a heart to heart with you about our red headed step child.  No, I'm not talking bout Google+, but that was a very good guess.  I'm talking about Linkedin.  Of course, we all know LinkedIn, but we don't show LinkedIn the same love that we do most of the other social networking platforms.  If used properly, Linkedin can be an Continue reading the story "3 Ways for Realtors to Use LinkedIn to Improve Their Business"

5 Characteristics of a Great Real Estate Facebook Fan Page

Posted on: February 25th, 2012 by
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We all know what a great real estate Facebook fan page looks like when we see one, but we often don't stop to think about what separates a good Facebook fan page from a great Facebook fan page.  Good fan pages are very well designed and aesthetically appealing, and great fan pages are that with that little extra something something.  If you really Continue reading the story "5 Characteristics of a Great Real Estate Facebook Fan Page"

4 Ways to Build Your Real Estate Email Marketing List

Posted on: February 24th, 2012 by
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Sometimes I put the cart before the horse.  I'd like to say I do it on purpose, but that is not always the case.  Last week, I wrote about 4 ways to beef up your real estate email marketing campaign.  Well, I had a few agents comment that they do not do any email marketing currently, and that's when it hit me.  That Continue reading the story "4 Ways to Build Your Real Estate Email Marketing List"

6 Tips to Improve Your Real Estate Video Marketing Results

Posted on: February 23rd, 2012 by
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Video has become an incredible way to trump all of your other SEO tactics because of the incredible importance that Google is placing on video right now.  This trend is not expected to end any time soon, so now is the best time to start your video marketing efforts.  Yesterday I gave you 3 ways to get over your fear of video marketing.  Continue reading the story "6 Tips to Improve Your Real Estate Video Marketing Results"

Getting Over Your Fear of Video Marketing for Real Estate

Posted on: February 22nd, 2012 by
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I'm noticing a trend.  Are you?  Have you noticed all of the YouTube videos showing up on pages 1 and 2 of Google lately?  You knew Google would do it, and they have.  After Google bought YouTube several years ago, you had to believe that Google would start putting more emphasis on video in search.  Well, it looks like the day where Google Continue reading the story "Getting Over Your Fear of Video Marketing for Real Estate"

How High is Your Real Estate Website’s Bounce Rate?

Posted on: February 21st, 2012 by
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So yesterday I wrote about 2 ways you can lower your website’s bounce rate off page, and today I am going to give you 3 ways to lower your real estate website’s bounce rate on page. Let’s get right into it! 1. Purpose Your Page.  Each page of your website should have one clear purpose.  I’m not saying that you cannot have secondary purposes on your page, Continue reading the story "How High is Your Real Estate Website’s Bounce Rate?"

How High Is Your Real Estate Website’s Bounce Rate?

Posted on: February 17th, 2012 by
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The bounce rate for your website is the percentage of visitors who leave your website after looking at just one page or only stay on the site for a few seconds.  Basically, it is the number of people who decide immediately that your website is not the site they thought it would be. There are many ways to improve your bounce rate both on page and Continue reading the story "How High Is Your Real Estate Website’s Bounce Rate?"

4 Ways to Beef Up your Real Estate Email Marketing Campaign

Posted on: February 16th, 2012 by
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All Realtors know email marketing can help you stay in touch with your past clients and prospects.  I am always amazed at the number of agents who don't use email marketing at all, and to them I have to ask "Why not?"  If you don't use email marketing then, at the very least, you are missing the opportunity to VERY inexpensively market to Continue reading the story "4 Ways to Beef Up your Real Estate Email Marketing Campaign"

4 Ways to Use Pinterest To Sell More Real Estate

Posted on: February 15th, 2012 by
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Pinterest is perhaps the hottest new social media platform to hit the internet in the past 24 months.  In case you haven't seen it or been exposed to it yet, Pinterest is an image sharing social site, where users can pin images, videos, or even websites on their "boards" for their followers and the world to see.  Reportedly, 70% of Pinterest users are Continue reading the story "4 Ways to Use Pinterest To Sell More Real Estate"

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