Monthly Archives for March, 2012



2 Important Benefits of the New Facebook Timeline Apps for Real Estate Agents

Posted on: March 13th, 2012 by
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I've written a great deal about Facebook's new Timeline over the past couple of weeks because, like it or not, your real estate fan page will become aTimeline effective 3/30/12.  I want you to be ready when the new Timeline is forced upon us, and as I've mentioned before there are some good changes and bad changes coming with the Timeline mandate.  Your fan page Continue reading the story "2 Important Benefits of the New Facebook Timeline Apps for Real Estate Agents"

3 Online Reputation Management Tips for Real Estate Agents

Posted on: March 10th, 2012 by
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Is Facebook Filtering Your Content?

Posted on: March 9th, 2012 by
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Facebook sure is a noisy place, but what is scary is that Facebook filters a great deal of that noise before it ever gets to us.  I have noticed before that some of my posts don't make it to my news feed, and I was always curious why that was.  Well, Facebook has recently announced that my observations are correct.  Well, they didn't mention me Continue reading the story "Is Facebook Filtering Your Content?"

Did Steve Jobs Smile or Yawn Today?

Posted on: March 8th, 2012 by
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If you have turned on your computer (and I am pretty sure you have if you are reading this) or television today then you no doubt have heard that the iPad3 was released today.  Apple's newest release of the tablet that started it all has some great new features and advances that may keep the other tablets scrambling for market share.  Some of the biggest Continue reading the story "Did Steve Jobs Smile or Yawn Today?"

6 Best Practices for Building Your New Facebook Real Estate Cover Photo

Posted on: March 7th, 2012 by
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By now, we have all heard that Facebook Timeline will be mandatory for all fan pages effective March 30th, 2012.  One of the big changes in Timeline is the addition of a Cover Photo.  A cover photo is 852 pixes wide and 315 pixels high, and it is similar to your website banner image but on your Facebook Fan Page instead.  Facebook has imposed some Continue reading the story "6 Best Practices for Building Your New Facebook Real Estate Cover Photo"

Insights You Can Gain from Facebook’s Insights Tab

Posted on: March 6th, 2012 by
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Most Realtors I know don't do a very good job keeping records of which marketing/advertising campaign is producing and which is not. Now I will say that measuring success in social media marketing is difficult for all businesses.  But it can be much more difficult for Realtors than other businesses because Realtors typically don't have a golden egg to offer (such as mention Continue reading the story "Insights You Can Gain from Facebook’s Insights Tab"

3 Ways to Make Your Real Estate Newsletter Your Best Sales Tool

Posted on: March 3rd, 2012 by
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If you follow this blog regularly, then you know I write a good deal about email marketing for real estate.  The reason is this process is critical to the success of everyone's real estate business.  Email marketing is a very effective way to keep your name in front of prospective buyers and sellers on a regular basis.  Email marketing makes it nearly impossible for someone Continue reading the story "3 Ways to Make Your Real Estate Newsletter Your Best Sales Tool"

Building Trust Through Branding in Real Estate

Posted on: March 2nd, 2012 by
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A few months ago, I read a question posted on LinkedIn that asked, "How can one build trust through branding in a real estate business?"  I found the question and answers to be very interesting, so I printed the Q&A and put it in my folder of articles to refer back to later.  I stumbled across the Q&A again today, and I stopped Continue reading the story "Building Trust Through Branding in Real Estate"

Facebook’s Latest Update Has the Business World Up in Arms

Posted on: March 1st, 2012 by
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