LinkedIn, as you already know, is THE social networking site for business. The users of the site are on the site to do business. I am a fan of the site for that very reason. LinkedIn is a great way to find others to do business with and for others to find you as well.
So, how does someone find you on LinkedIn, you ask? Well, if you have set up your profile correctly, they find you by doing a search for “real estate agent (your city)” or “Realtor (your city)” at the top of the site. Go to LinkedIn and see where you rank. If you are not on page 1, then read on to learn how to not only get to page 1, but spot 1 on page 1. Trust me here, this is not hard, and the results are immediate.
There are 3 steps to accomplish a page 1 search rank on LinkedIn. Here they are:
1. Choose a Keyword for Which You Want to Rank – It doesn’t matter what keyword it is – Real Estate, Realtor, Real Estate Agent, Real Estate Professional, Real Estate Sales, Real Estate Sales Professional, etc, etc. Pick a keyword (or keyword phrase) that you think people will search for on LinkedIn and write it down.
2. Search Your Keyword – Now go to LinkedIn and actually search for your keyword. Look at the headline and the current work experience sections and count the number of times your keyword appears in those two sections. Write that number down.
3. Beat That Number – There are 5 sections to put your keywords in your profile, so click on edit profile and add your keyword in these 5 sections:
a. Headline – This is a very important place to have your keyword.
b. Current Work Experience – The second most important place to have your keyword.
c. Past Work Experience
So, here’s the trick to #3… Don’t be spammy! If you are using your keywords just to increase the number of times you have your keywords in your description or title, then the viewer of your profile will immediately pick up on this and move on to view the next profile. After you do the 3 steps above you should be ranked on page 1 of LinkedIn, if not page 1 spot 1. If you are not then keep working on your profile and be sure to build your connections. The more connections you have and who you are connected to have an effect on your ranking, but 90% of Realtors can rank on page 1 for their keyword in their city within seconds of following steps 1 – 3 above.
Hopefully, you’ll find yourself to be the King or Queen of LinkedIn in just a few short minutes. After you do, please come back here and leave a comment telling me how cool and smart I am. I love reading those comments!