5 Tips for Effective Real Estate Blogging

Posted on: February 9th, 2012 by
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Have you ever stopped to think about why you read and interact on the blogs that you do? Since I am a regular blogger I am always striving to write the one blog that will drive tons of traffic and create lots of buzz in the comment section. Over the past year or so that I have been blogging consistently I have noticed a few patterns in some blog posts that tend to drive more traffic and comments. I decided to share these patterns with you today, grab a pen and paper and take some notes to look at while writing your next post:

Write a Strong Title – I’ve experimented A LOT with titles. I’ve tried funny titles, short titles that make the reader curious, and titles that cut through the bull and tell the reader what the post is about. Hands down, the winner is the titles that cut through the bull. I believe the reason is simple – time is at a premium and readers don’t want to read something they are not interested in. Tell them what the article is about and you will get better read rates.

Be Clear and Concise – Try to keep your real estate blog post to 400 – 500 words. I have found the most opened and commented posts are the ones that share tips, how to’s, secrets, benefits, lists, etc that people can really use.

Go From Point A to Point B – Have a clear message you want to deliver to your reader. Beginning your blog with a question, followed by a short story and then the answer to the question you asked is a good format to follow. Don’t get stuck in a rut though. Mix your format up a little bit.

Be Credible – I know I’ve stopped reading many bloggers’ work because they lost credibility with me somehow. Be you, and check your facts before you post something. It is ok if others disagree with an opinion of yours, in fact it can be good because it will drive interaction. But don’t say anything that can be proven to be untrue.

Comment on Comments – This is VERY important, and you know why. You wouldn’t ignore someone who spoke directly to you while in an almost empty elevator would you? Not commenting or interacting with others is the same thing.

I hope you’ve gained some useful info from today’s post. If you have any other tips about blogging you would like to share, please do so below in the comment section. I look forward to meeting and interacting with you there.


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