Author Archives: AndyGagliano

Getting Over Your Fear of Video Marketing for Real Estate

Posted on: February 22nd, 2012 by
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I’m noticing a trend.  Are you?  Have you noticed all of the YouTube videos showing up on pages 1 and 2 of Google lately?  You knew Google would do it, and they have.  After Google bought YouTube several years ago, you had to believe that Google would start putting more emphasis on video in search.  [Read the full story ...]

How High is Your Real Estate Website’s Bounce Rate?

Posted on: February 21st, 2012 by
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So yesterday I wrote about 2 ways you can lower your website’s bounce rate off page, and today I am going to give you 3 ways to lower your real estate website’s bounce rate on page. Let’s get right into it! 1. Purpose Your Page.  Each page of your website should have one clear purpose. [Read the full story ...]

How High Is Your Real Estate Website’s Bounce Rate?

Posted on: February 17th, 2012 by
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The bounce rate for your website is the percentage of visitors who leave your website after looking at just one page or only stay on the site for a few seconds.  Basically, it is the number of people who decide immediately that your website is not the site they thought it would be. There are [Read the full story ...]

4 Ways to Beef Up your Real Estate Email Marketing Campaign

Posted on: February 16th, 2012 by
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All Realtors know email marketing can help you stay in touch with your past clients and prospects.  I am always amazed at the number of agents who don’t use email marketing at all, and to them I have to ask “Why not?”  If you don’t use email marketing then, at the very least, you are [Read the full story ...]

4 Ways to Use Pinterest To Sell More Real Estate

Posted on: February 15th, 2012 by
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Pinterest is perhaps the hottest new social media platform to hit the internet in the past 24 months.  In case you haven’t seen it or been exposed to it yet, Pinterest is an image sharing social site, where users can pin images, videos, or even websites on their “boards” for their followers and the world [Read the full story ...]

How to Write Real Estate Blog Headlines that POP!

Posted on: February 14th, 2012 by
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Last week I wrote a blog about writing effective real estate blogs (click to read).  In that article, I mentioned that one way to get more opens and reads is to write a strong title.  In today’s information overload world we live in, I believe a strong title is THE way to dramatically increase your [Read the full story ...]

4 Ways to Fall in Love With Twitter

Posted on: February 12th, 2012 by
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Twitter is perhaps the most misunderstood social media marketing platform on the internet. One of the reasons I keep writing about Twitter is that most Realtors are still wondering why they should use it and how they can get business from it. Well, the truth is you don’t have to use it. If you are [Read the full story ...]

4 Tips to Improve Your Realtor YouTube Profile

Posted on: February 10th, 2012 by
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YouTube has recently rolled out their new look, have you seen it yet? YouTube is moving in the direction of becoming a more social network, and this new look is proof of that.  Some users don’t like the new look, but personally I do.  The tweaks I’m going to tell you about are the main [Read the full story ...]

5 Tips for Effective Real Estate Blogging

Posted on: February 9th, 2012 by
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Have you ever stopped to think about why you read and interact on the blogs that you do? Since I am a regular blogger I am always striving to write the one blog that will drive tons of traffic and create lots of buzz in the comment section. Over the past year or so that [Read the full story ...]

6 Tweet Ideas for Real Estate

Posted on: February 8th, 2012 by
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I recently wrote a blog post about how Realtors can find blog topics.  Click here to read it.  In this blog, I suggested that agents pay attention to the parts of the transaction that buyers and seller struggle with, listen to the questions the public is asking them, and think about what their buyers … [Read the full story ...]

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