Author Archives: AndyGagliano

How Do You Feel About Social Media?

Posted on: June 20th, 2012 by
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I have spent a lot of time with a number of Realtors this week, and I have learned a lot of how you feel about social media.  Below are the most common excuses to not use social media that I hear from real estate agents. Realtors feel social media marketing is not something that’s going [Read the full story …]

My Real Estate To Do List

Posted on: June 8th, 2012 by
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We are in a crazy business!  I’ve tried countless times to organize my daily tasks by doing what the experts say.  I’ve tried writing my tomorrow’s “To Do” list today and not adding to it.  BUZZ!  Didn’t work!  I’ve tried time blocking but with only marginal success.  Yes, I’ll drop cold calls, when a client [Read the full story …]

3 Reasons to Start Your Real Estate Blog Today

Posted on: May 30th, 2012 by
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You may not know that I have recently started tech coaching Realtors with a local real estate coaching program here in Birmingham.  I coach each agent/student of the coaching program once per month where I teach them how to use Facebook, Twitter, LinkedIn, YouTube, search engine optimization, and email marketing to get leads, maintain communication [Read the full story …]

3 Ways to Use Evernote in Your Real Estate Business

Posted on: May 18th, 2012 by
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I’m almost embarrassed to write this, but I am just recently discovering and using Evernote.  If you are like me a few months ago and you have never heard of Evernote, then let me tell you a little bit about it.  Basically, Evernote is your cloud based storage cabinet, rolodex, receipt manager, tax organizer, word [Read the full story …]

4 Step Plan for Inexpensive Real Estate Lead Generation

Posted on: May 3rd, 2012 by
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  We are fortunate to live in a time where, when done properly, we can generate real estate buyer and seller leads for little to no monthly expense.  In the “Good Ol’ Days” of real estate, we paid for printing and postage for newsletters and postcards, mail outs to our “farming” areas, etc, etc, etc.  [Read the full story …]

2 New Facebook Tools to Increase Your Engagement

Posted on: April 20th, 2012 by
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We all know that Facebook is constantly changing, modifying, and adding new functions to their platform.  Within the past several months Facebook has added new features/functions to their platform that I believe can help to increase your engagement with others.  The first, and probably the most controversial, way is to enable public subscribers on your [Read the full story …]

5 Twetiquette Tips for Real Estate

Posted on: April 18th, 2012 by
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I’ve been accused of only liking Twitter for one reason… so I can put the letters “Tw” in front of any words I use when discussing the social media outlet.  Of course, that is not the ONLY reason.  The real reason I like Twitter so much is because it is a very quick way of [Read the full story …]

2 Ways to Use Mobile Marketing to Improve Your Real Estate Business

Posted on: April 15th, 2012 by
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  Mobile is taking over our world.  I discussed this in a blog post I wrote Thursday.  Read that post by clicking here.  The Realtors who are embracing mobile marketing are positioned to give consumers what they want when they want it and will reap the rewards because of it.  The Realtors featuring mobile marketing [Read the full story …]

3 Reasons Why Realtors Should Use Mobile When Marketing Real Estate

Posted on: April 13th, 2012 by
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It seems like everyone and their brothers have smartphones and tablets these days.  It could be because they do.  Smart marketers have definitely noticed this trend and have completely embraced mobile in their marketing efforts.  So, what exactly does “Mobile” mean when it comes to marketing? Well, mobile … Continue reading the story “3 Reasons [Read the full story …]

2 Services to Use for Captioning Your Real Estate Videos

Posted on: April 11th, 2012 by
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I wrote a blog yesterday about how captioning your real estate videos is important for SEO purposes and to assist the hearing impaired.  In a previous blog, I wrote about www.fiverr.com – the website where you hire people to do things for you or provide services for you for $5 per job.  Well, I’ve hired [Read the full story …]


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