Author Archives: AndyGagliano

3 Ways to Make Your Real Estate Newsletter Your Best Sales Tool

Posted on: March 3rd, 2012 by
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If you follow this blog regularly, then you know I write a good deal about email marketing for real estate.  The reason is this process is critical to the success of everyone’s real estate business.  Email marketing is a very effective way to keep your name in front of prospective buyers and sellers on a [Read the full story …]

Building Trust Through Branding in Real Estate

Posted on: March 2nd, 2012 by
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A few months ago, I read a question posted on LinkedIn that asked, “How can one build trust through branding in a real estate business?”  I found the question and answers to be very interesting, so I printed the Q&A and put it in my folder of articles to refer back to later.  I stumbled [Read the full story …]

Facebook’s Latest Update Has the Business World Up in Arms

Posted on: March 1st, 2012 by
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6 Twitter Tips for Real Estate

Posted on: February 29th, 2012 by
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There are so many aspects of Twitter that most Realtors don’t understand.  Heck, I definitely understand not understanding.  In principle, Twitter is the simplest social network out there.  Just type in 140 characters or less into the tweet box and hit “Enter.”  I don’t know how anything can be more simple.  Now, actually getting someone [Read the full story …]

3 Ways for Realtors to Use LinkedIn to Improve Their Business

Posted on: February 28th, 2012 by
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Today, I want to have a heart to heart with you about our red headed step child.  No, I’m not talking bout Google+, but that was a very good guess.  I’m talking about Linkedin.  Of course, we all know LinkedIn, but we don’t show LinkedIn the same love that we do most of the other [Read the full story …]

5 Characteristics of a Great Real Estate Facebook Fan Page

Posted on: February 25th, 2012 by
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We all know what a great real estate Facebook fan page looks like when we see one, but we often don’t stop to think about what separates a good Facebook fan page from a great Facebook fan page.  Good fan pages are very well designed and aesthetically appealing, and great fan pages are that with [Read the full story …]

4 Ways to Build Your Real Estate Email Marketing List

Posted on: February 24th, 2012 by
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Sometimes I put the cart before the horse.  I’d like to say I do it on purpose, but that is not always the case.  Last week, I wrote about 4 ways to beef up your real estate email marketing campaign.  Well, I had a few agents comment that they do not do any email marketing [Read the full story …]

6 Tips to Improve Your Real Estate Video Marketing Results

Posted on: February 23rd, 2012 by
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Video has become an incredible way to trump all of your other SEO tactics because of the incredible importance that Google is placing on video right now.  This trend is not expected to end any time soon, so now is the best time to start your video marketing efforts.  Yesterday I gave you 3 ways [Read the full story …]

Getting Over Your Fear of Video Marketing for Real Estate

Posted on: February 22nd, 2012 by
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I’m noticing a trend.  Are you?  Have you noticed all of the YouTube videos showing up on pages 1 and 2 of Google lately?  You knew Google would do it, and they have.  After Google bought YouTube several years ago, you had to believe that Google would start putting more emphasis on video in search.  [Read the full story …]

How High is Your Real Estate Website’s Bounce Rate?

Posted on: February 21st, 2012 by
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So yesterday I wrote about 2 ways you can lower your website’s bounce rate off page, and today I am going to give you 3 ways to lower your real estate website’s bounce rate on page. Let’s get right into it! 1. Purpose Your Page.  Each page of your website should have one clear purpose. [Read the full story …]


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