Author Archives: AndyGagliano

Video Marketing Tips for Realtors

Posted on: December 9th, 2011 by
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We’ve all seen the videos on YouTube and Facebook that go viral and have millions of views.  We would all love to have at least one video for our business to go viral like that. We’ve all imagined the increased awareness, phone calls, and emails that a viral video would give to us.  While the [Read the full story …]

It’s Time to Get LinkedIn!

Posted on: December 1st, 2011 by
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In case you’ve been hiding under a rock, you may not have known that LinkedIn now offers “Company” pages for its users.  A company page allows you to feature your company and grow a legion of followers for your business.  Until recently, LinkedIn did not allow users to post content to their company pages, and [Read the full story …]

But Analytics Are SOOO Boring!

Posted on: November 30th, 2011 by
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Last week I wrote about SEO and several ways you can boost your ranking on the search engines.  Well, SEO is a large part of using the internet to generate Realtor’s buyer and seller leads, but getting that traffic to your site is just a part of the equation.  Keeping those leads on your site [Read the full story …]

You’ve Got Fans, So Now What?

Posted on: November 29th, 2011 by
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When it comes to Facebook marketing there is a balancing act required by all Realtors when it comes to interacting with fans of their fan pages. You should post content regularly, but you shouldn’t overwhelm your audience.  Create a mix of posts – content for your fans to simply take in and content that causes [Read the full story …]

SEO – So Few Letters, So Much Work… Wrong!

Posted on: November 22nd, 2011 by
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If there is a bigger obstacle in internet marketing for Realtors than SEO (search engine optimization), then I don’t know wht it is.  Don’t feel bad!  It is not just Realtors who struggle with this 800 lb gorilla.  Almost all small businesses struggle with this misunderstood, completely necessary digital marketing tool. What makes SEO so [Read the full story …]

What the Tweet?

Posted on: November 18th, 2011 by
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I used to struggle with Twitter when I first started using it a great deal.  I had issues with my feed being cluttered, not knowing when I should tweet, followers who were inactive, people who were not following me back, etc, etc, etc.  As I began using Twitter more frequently, I managed to read about, [Read the full story …]

When Should a Realtor Post on Facebook?

Posted on: November 17th, 2011 by
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Do you feel overwhelmed by social media? Do you feel you have to join social networks because “everyone is doing it”?  The real reason you should feel motivated to join social media networks is to connect with like-minded people who can benefit from your services and whose businesses you can assist. You will want to [Read the full story …]

What Should a Realtor Post on Facebook?

Posted on: November 15th, 2011 by
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Congratulations for taking a brave step into the world of Social Media! Your Facebook Fan page will prove to be a powerful addition to your marketing mix.  Here are a few tips to help you increase your engagement and interaction with your clients and keep them coming back.  It will also keep you on top [Read the full story …]


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