We are fortunate to live in a time where, when done properly, we can generate real estate buyer and seller leads for little to no monthly expense. In the “Good Ol’ Days” of real estate, we paid for printing and postage for newsletters and postcards, mail outs to our “farming” areas, etc, etc, etc. While all of those processes are still very … Continue reading the story "4 Step Plan for Inexpensive Real Estate Lead Generation"
Post Archives from the ‘Facebook for Realtors’ Category
We all know that Facebook is constantly changing, modifying, and adding new functions to their platform. Within the past several months Facebook has added new features/functions to their platform that I believe can help to increase your engagement with others.
The first, and probably the most controversial, way is to enable public subscribers on your post. Facebook now allows you to … Continue reading the story "2 New Facebook Tools to Increase Your Engagement"
I've written a great deal about Facebook's new Timeline over the past couple of weeks because, like it or not, your real estate fan page will become aTimeline effective 3/30/12. I want you to be ready when the new Timeline is forced upon us, and as I've mentioned before there are some good changes and bad changes coming with the Timeline mandate. Your fan page … Continue reading the story "2 Important Benefits of the New Facebook Timeline Apps for Real Estate Agents"
By now, we have all heard that Facebook Timeline will be mandatory for all fan pages effective March 30th, 2012. One of the big changes in Timeline is the addition of a Cover Photo. A cover photo is 852 pixes wide and 315 pixels high, and it is similar to your website banner image but on your Facebook Fan Page instead. Facebook has imposed some … Continue reading the story "6 Best Practices for Building Your New Facebook Real Estate Cover Photo"
Most Realtors I know don't do a very good job keeping records of which marketing/advertising campaign is producing and which is not. Now I will say that measuring success in social media marketing is difficult for all businesses. But it can be much more difficult for Realtors than other businesses because Realtors typically don't have a golden egg to offer (such as mention … Continue reading the story "Insights You Can Gain from Facebook’s Insights Tab"
We all know what a great real estate Facebook fan page looks like when we see one, but we often don't stop to think about what separates a good Facebook fan page from a great Facebook fan page. Good fan pages are very well designed and aesthetically appealing, and great fan pages are that with that little extra something something. If you really … Continue reading the story "5 Characteristics of a Great Real Estate Facebook Fan Page"