Post Archives from the ‘Facebook for Realtors’ Category

4 Step Plan for Inexpensive Real Estate Lead Generation

Posted on: May 3rd, 2012 by
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We are fortunate to live in a time where, when done properly, we can generate real estate buyer and seller leads for little to no monthly expense.  In the “Good Ol’ Days” of real estate, we paid for printing and postage for newsletters and postcards, mail outs to our “farming” areas, etc, etc, etc.  While all of those processes are still very Continue reading the story "4 Step Plan for Inexpensive Real Estate Lead Generation"

2 New Facebook Tools to Increase Your Engagement

Posted on: April 20th, 2012 by
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We all know that Facebook is constantly changing, modifying, and adding new functions to their platform.  Within the past several months Facebook has added new features/functions to their platform that I believe can help to increase your engagement with others.  The first, and probably the most controversial, way is to enable public subscribers on your post.  Facebook now allows you to Continue reading the story "2 New Facebook Tools to Increase Your Engagement"

2 Important Benefits of the New Facebook Timeline Apps for Real Estate Agents

Posted on: March 13th, 2012 by
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I've written a great deal about Facebook's new Timeline over the past couple of weeks because, like it or not, your real estate fan page will become aTimeline effective 3/30/12.  I want you to be ready when the new Timeline is forced upon us, and as I've mentioned before there are some good changes and bad changes coming with the Timeline mandate.  Your fan page Continue reading the story "2 Important Benefits of the New Facebook Timeline Apps for Real Estate Agents"

Is Facebook Filtering Your Content?

Posted on: March 9th, 2012 by
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Facebook sure is a noisy place, but what is scary is that Facebook filters a great deal of that noise before it ever gets to us.  I have noticed before that some of my posts don't make it to my news feed, and I was always curious why that was.  Well, Facebook has recently announced that my observations are correct.  Well, they didn't mention me Continue reading the story "Is Facebook Filtering Your Content?"

6 Best Practices for Building Your New Facebook Real Estate Cover Photo

Posted on: March 7th, 2012 by
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By now, we have all heard that Facebook Timeline will be mandatory for all fan pages effective March 30th, 2012.  One of the big changes in Timeline is the addition of a Cover Photo.  A cover photo is 852 pixes wide and 315 pixels high, and it is similar to your website banner image but on your Facebook Fan Page instead.  Facebook has imposed some Continue reading the story "6 Best Practices for Building Your New Facebook Real Estate Cover Photo"

Insights You Can Gain from Facebook’s Insights Tab

Posted on: March 6th, 2012 by
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Most Realtors I know don't do a very good job keeping records of which marketing/advertising campaign is producing and which is not. Now I will say that measuring success in social media marketing is difficult for all businesses.  But it can be much more difficult for Realtors than other businesses because Realtors typically don't have a golden egg to offer (such as mention Continue reading the story "Insights You Can Gain from Facebook’s Insights Tab"

Facebook’s Latest Update Has the Business World Up in Arms

Posted on: March 1st, 2012 by
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5 Characteristics of a Great Real Estate Facebook Fan Page

Posted on: February 25th, 2012 by
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We all know what a great real estate Facebook fan page looks like when we see one, but we often don't stop to think about what separates a good Facebook fan page from a great Facebook fan page.  Good fan pages are very well designed and aesthetically appealing, and great fan pages are that with that little extra something something.  If you really Continue reading the story "5 Characteristics of a Great Real Estate Facebook Fan Page"

Do You…

Posted on: February 2nd, 2012 by
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So, today I want to do something a little bit different.  We go to the doctor annually or biannually for check ups to make sure we are healthy, but we rarely ever stop working long enough to analyze our marketing efforts to see if those efforts need to be on life support or if they are  ready for a marathon.  So, let's take a few Continue reading the story "Do You…"

4 Social Media Tips for Realtors

Posted on: January 31st, 2012 by

Real estate agents often ask me for those helpful hints that they can use to amp up their social media marketing efforts.  Many times we feel like our Facebook posts, Tweets, and Linkedin updates are falling on blind eyes, and we get frustrated because we are not seeing the instant results.  The next thought that comes to our minds is to just quit focusing time Continue reading the story "4 Social Media Tips for Realtors"

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