You wake up on Tuesday morning, sit down with your morning cup of joe, open your laptop and immediately go to Facebook like 90% of the rest of the world.  When you login you notice a lot of crazy wall posts and private message from your friends talking about videos posted and links messaged by you … Continue reading the story "5 Facebook Safety Tips for Realtors"

I'm often asked how to maximize an agent's advertising dollars on Facebook.  My answer is not a short and simple one.  It goes something like this. 1.  Use Standard Marketplace Ads to Grow Your Fan Base – The goal is to drive as many fans as possible at the lowest cost per fan possible … Continue reading the story "Facebook Advertising Plan for 2012"

When it comes to Facebook marketing there is a balancing act required by all Realtors when it comes to interacting with fans of their fan pages. You should post content regularly, but you shouldn't overwhelm your audience.  Create a mix of posts - content for your fans to simply take in and content that causes them to interact with you (such as polls or contests). … Continue reading the story "You’ve Got Fans, So Now What?"

Congratulations for taking a brave step into the world of Social Media! Your Facebook Fan page will prove to be a powerful addition to your marketing mix.  Here are a few tips to help you increase your engagement and interaction with your clients and keep them coming back.  It will also keep you on top of your industry with real-time comments. 1.  Keep your posts short.  … Continue reading the story "What Should a Realtor Post on Facebook?"

Is your business a little slow right now?  Are you looking for another listing, buyer prospect, or referral?  Well, then I have an idea you can't afford NOT to try. Remember the good old days of real estate when you could pick up a buyer prospect or two at your spouses Christmas party or company picnic?  Well, why don't you host a cocktail party at your … Continue reading the story "A Cocktail Party? At My House? Every Night???"

The new facebook layout is planned to take over tomorrow (sept. 29). What can you do if you find it difficult or the changes hinder your flow? You can change it. There are loads of websites, tricks, and add-ons out there designed by developers to help you maintain the settings that you want. One of my favorite settings is the "I have already read that" setting … Continue reading the story "Customize Facebook Settings"

Yes, it is true. Facebook announced at a recent developer’s conference that they would be sending even more updates down the pipeline. These changes, which are scheduled to go public on Sept. 29, are rather big. Among the changes is a new profile interface code-named Timeline. Timeline will allow you to have a huge picture header on your page. It completely transforms the profile page that … Continue reading the story "More Facebook Updates?"

The blogosphere is reeling with the new release of some sketchy looking facebook features. Facebook announced yesterday that it is now releasing a list template that would allow users to put friends more easily into circles. Obviously, everyone jumped on the blogs talking about them stealing the idea of Cirlcles from the new social networking rival, Google +, but the folks at Facebook say that … Continue reading the story "Facebook Fights Back"