No doubt that you've heard the terms "Local" or "Local Search" at some point in time over the past 2 years. Local search is simply referring to a move being made by Google (and other search engines) to return more local search results for certain keywords or search phrases. Do you want to see what I am talking about? Go to Google and type in … Continue reading the story "The Importance of Local Search for Real Estate Agents"
Post Archives from the ‘Sales Tips for Realtors’ Category
Google AdWords is a great way for Realtors to increase the amount of prospective buyer and seller traffic to your website. Charts show that more people actually click on the first few "organic" search results than click on ads listed above them; however, the evidence cannot be ignored and Google AdWords does work to drive traffic to your personal real estate website. Just like everything … Continue reading the story "Google AdWords for Real Estate Lead Generation"
Scientists call it "friggatriskaidephobia." You and I say it is the fear of Friday the 13th. I often run across those who are more superstitious than I am, and today someone made me wonder where this fear of a day, one certain day, comes from. so i took a few minutes to visit a few sites on the internet to find when and how this … Continue reading the story "Do you Suffer from Friggatriskaidephobia?"
As you are putting together your marketing plan for this upcoming year don’t be overwhelmed by the fact that social media is no longer an option when it comes to competing. Social media has become a battleground in the efforts to gain consumer attention. It is not a difficult task. You just have to be aware and not be stumped by the following myths. By … Continue reading the story "Social Media Marketing Myths Realtors Should Avoid"
It’s that time of year again! The holidays are coming to an end and it is time to get back to business. Now is a great time to plan for the next year, so that when 2012 rolls around we will be off to a good start with our marketing plan. We all know that a successful marketing plan can make a big difference in our … Continue reading the story "Marketing Tips for Realtors"
One of the biggest drawbacks to the real estate industry is the fact that you have to eat what you kill - meaning if you don't sell (kill) something this month, you don't make any money (eat). A constant battle of mine is leveling out the peaks and valleys of business. When my business is slow, I prospect more. Once those prospecting efforts pay off … Continue reading the story "7 Tips to Generate More Real Estate Leads"
We are all looking for free or very cheap advertising ideas. I, especially, like those advertising ideas that are cheap, effective, and multipurposed. So, here's one I felt like I had to share with you... Have 25 t-shirts printed with your name, your company name and logo, and a catchy slogan on them. The next time you need to put up a directional sign in someone's … Continue reading the story "Brown Nosing Your Way to Cheap Advertising"
Most of you should know that this month was Realtor Safety month. The National Association of Realtors conducted safety and awareness sessions all over the country. Even if this is the first you are hearing about it, you don't have to be left out of the important information that was released about how to stay safe and be aware of dangerous situations. I found some resources … Continue reading the story "Realtor Safety"
It is difficult to remember names for everyone especially people that you haven't seen in awhile or just met once. It might be hard to do, but people enjoy the fact that you remembered their name. Using someone's name in conversation makes them feel special and more at ease in the conversation. This has long been a tactic of sales people in cars and furniture … Continue reading the story "How to Remember a Name?"
Have you started using Google+? If you have, then you’ll know that the profile URLs look quite ugly, and are pretty hard to remember. While you can always use URL shorteners like bit.ly to create a short URL for your Google+ profile, getting a vanity URL from a service dedicated to Google+ is much better. Plus.ly is one such service. With Plus.ly, you can create your … Continue reading the story "Shorten Your Name"