Do Your Listings Speak to You?

Posted on: March 9th, 2011 by
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Internet listings are usually the first view buyers get of a home on the market. When buyers are searching online though what sets apart your listing from everyone else’s. Here are some tips that will help you rise to the top of the pack.

Add More Pictures. Add the most pictures allowed by your MLS. Buyers will search by “Number of Photos” and your listing will rise to the top.

Create a Virtual Tour. You don’t have to spend a lot of money, you can “do-it-yourself.”

Add Video. YouTube is the second highest search site on the Internet next to Google, and Google owns YouTube, so your listing will show up faster in online searches. And again, it’s easy and free with some virtual tour services.

Add Personal Narration. Nobody will be as excited and emphasize the key features of your listing like you. Get excited, smile when you talk and use your passion to tell your home’s story.

Get Social. Add your virtual tour and listing to Facebook and Twitter. Promote your open house on Craigslist and Backpage and write a blog in Trulia, RealTown and/or ActiveRain.

Remember that listings may seem tedious for you to write over and over, but buyers don’t see every listing so it is important for you to focus on each individual one the best listing it can be. If you are having trouble with wording or ideas have your sellers write down what they love about their home and let that guide your writing. It is important to express genuine excitement with your words, so that it will engage buyers from the first view.


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