Each generation does things a bit different from the last. This is due to the advancements in technology changing the way things work. When you think about what the baby boomers considered their needs and wants, it would be completely different then Generation Y. Generation Y is typically labeled as people born in the late-70s to mid-80s. They grew up with computers and cell phones and most don’t even remember the Challenger explosion.
With their exposure to technology and the high times of the economy growing up, their wants and needs are more elaborate than that of other generations. This generation wants it NOW. They have grown up digitized and don’t like waiting, but what other things have changed with them? How do you market to Gen Y if you don’t know what they are looking for and how they are looking?
In real estate, you have to change tactics to meet the consumer and follow the changing market. Check out this article on Gen Y lifestyle and find out more about them and how you can get business from the upcoming set of potential home-buyers.