Getting Over Your Fear of Video Marketing for Real Estate

Posted on: February 22nd, 2012 by
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I’m noticing a trend.  Are you?  Have you noticed all of the YouTube videos showing up on pages 1 and 2 of Google lately?  You knew Google would do it, and they have.  After Google bought YouTube several years ago, you had to believe that Google would start putting more emphasis on video in search.  Well, it looks like the day where Google has just become completely infatuated with video is upon us.  So, what does this mean for the average Realtor?  Well, it means if you are not currently involved in video marketing then you need to go ahead and start… today!

“But, I have a ‘radio face'” is a response I get when I bring this up to a lot of agents.  I’ve got to be honest – some of them really do.  Not to worry.  This problems with insecurity is easily solved whith a screen recording software, like Jing.  Simply prepare a Power Point slideshow and record your screen as you read the slides and be sure to ad lib so you don’t put your viewer to sleep.

“But my voice sounds like a Smurf’s voice.”  I’ve got a solution for that as well.  If you have a “not for radio” voice or are kind of monotone, like I am, then you can actually hire someone to read your script and record your video for you.  Check out www.fiverr.com and search for someone to read your script for $5.00.  They’ll email the video back to you when they are done, and you are ready to upload the video to YouTube.  Problem solved!

Be yourself!  Yes, it is ok to have a script and read it.  Actually it can be very helpful because it will keep you on track and prevent you from rambling.  There is one major problem with reading from a script – The Robot.  The robot is that person inside all of us who detaches from the outside world and shows no emotion, enthusiasm, or passion.  Be careful not to lose those things when you are reading your script.  Loosen up and have fun with video.  I think some of my best videos are the ones where I’m just talking to the camera like it is my best friend who just asked me a question.

Try these tips to get your feet wet with video.  After you get going with video the next step is to get that video to move up in Google to page 1 and get more sales.  We’ll talk a little more about those things tomorrow.

In the meantime, if you have a video marketing success story, please share it with us below.


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