How High is Your Real Estate Website’s Bounce Rate?

Posted on: February 21st, 2012 by
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So yesterday I wrote about 2 ways you can lower your website’s bounce rate off page, and today I am going to give you 3 ways to lower your real estate website’s bounce rate on page.

Let’s get right into it!

1. Purpose Your Page.  Each page of your website should have one clear purpose.  I’m not saying that you cannot have secondary purposes on your page, just be careful that the reader knows what the particular page is about.  Don’t let your opt-in boxes, e-book offers, resources, etc. get in the way of the primary purpose of that page either.

2. Clean Up Your Page’s Layout.  Visitors to your site want to find the information they are looking for in just a few seconds.  If they don’t then they will bounce!  Concentrate on your page’s information into one easily noticed spot on the page so visitors don’t have to search the page to find it.

3.  Match Each Page’s Title to The Purpose of That Page.  This should go without saying, but a web page’s title should tell visitors what to expect on that page.  If you have an “About Me” page, then don’t use that page to feature your new e-book or your new listing.  You can make separate pages for those things if you choose to.

Take 30 minutes over the weekend to make the above changes to your real estate website if you need to. Once you do this, then you should see your website’s bounce rate start to drop and hopefully see your sales start to increase because you’ve created a site where visitors spend their time.

If you have any other suggestions or ways to lower the bounce rate of a website, then please share those ideas below.  Your input is greatly appreciated.


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