I was sitting at the office working and pondering blog topics for today, and I said to myself, “Self, give your readers a tip to help them make some money… in 90 days or less… with MINIMAL work and effort!” I’m a little crazy like that because I always want to give you more than you’ll get by reading some other blog. So, here’s what I did. I just found 3 prospective homebuyers using Twitter in 5 minutes, and here’s how I did it.
I opened my web browser (Firefox), and I typed the following in the address bar: search.twitter.com. I pressed “Enter.” A screen came up that says, “See What’s Happening Right Now,” and there is a search bar underneath those words. Below the search bar are the words “Advanced Search” with a hyperlink to the Advanced Search screen.
In the Advanced Search screen, I typed in the words, “buy a house” and “Landlord” in the “All of These Words” search bar. Note the “Landlord” search doesn’t seem to pull up results that are as good as “buy a house” but the 2 results below are unhappy being renters (I love unhappy renters!). I entered the words “Miami, Florida” in the “Near This Place” search bar, and I entered 25 miles as the number in the “Within This Distance” box. I clicked the “Search” button, and all of the tweets from Twitter users within 25 miles of Miami that tweeted anything with the words “buy a house” in the tweet came back in the search results.
I found 2 leads there out of the many that came back.
I then changed the city to Phoenix, Arizona, and I searched again and quickly found one more lead there out of the many results that came back.
Again, this took me less than 5 minutes to search and screen the results for prospective buyers.
Well, what would I do if I was a Realtor? I would follow them in hopes they would follow me back. Once they followed me back, I would send them a direct message and initiate a conversation with them. I would offer them a free report/ebook or some sort of ethical bribe to start with. The key is to establish a rapport with them online without being pushy. I’d eventually point them towards my website and then politely message them to ask if I can add their email address to my database where I would start my incredible drip email campaign that is designed to move suspects to prospects and prospects to buyers and sellers. From that point, I’ll likely friend them on Facebook and then start trying to pull a phone number from them. Once I get them on the phone they are mine! They will be wooed by my charm and personality, and in 3 months they’ll be the owner of a home that I sold them. That’s what I would do if I was a Realtor.
What would you do if you were a Realtor? Don’t be the 90% and do nothing with this awesome tip. Be a 10%’er, and leave me a comment below and let me know what you’ll do with this tip. I look forward to seeing your responses.
Tags: real estate marketing, twitter for real estate, twitter for real estate agents, twitter for realtors