In case you’ve been hiding under a rock, you may not have known that LinkedIn now offers “Company” pages for its users. A company page allows you to feature your company and grow a legion of followers for your business. Until recently, LinkedIn did not allow users to post content to their company pages, and this severely limited the usefulness of a company page. Well, now LinkedIn is allowing the administrators of company profiles to post status updates and even include a link in that post. This is exciting news because any update you make to your company status will appear on your followers’ LinkedIn home pages. Once your status update appears your followers will have the option to like, share, or comment on your update; and in turn, this engagement will be seen by all of your followers’ respective networks. This will provide your company with a whole new and expanded audience.
So, the need to increase the followers for your company just skyrocketed. The more followers your company has, the more chance for expanded exposure with LinkedIn.
Here are some points to keep in mind about the new changes to the “Follow Company” feature:
– Posts can be up to 500 characters, including spaces.
– You must be an administrator of your company’s page and you should set your company page to “Designated Admins Only”.
– Followers of your company will see your status updates on their home pages and their followers will see your status update if they “Like”, “Share”, or “Comment” on the update.
– Be careful not to post too much or your page will be deleted by LinkedIn.
– You will get feedback and stats on the number of impressions and engagement for each post your make.
If you want to reach more professionals and ramp up your sales by capturing prospects on LinkedIn, then you need to build a company page on LinkedIn and share content via status updates. Be sure to keep your content fresh and steady, and let us know your thoughts below.