Give your sellers a stack of business cards with a picture of their house and some basic information on the front and your contact information on the back. Instruct them to give those cards out to everyone they come in contact with. Just about everyone knows someone who is looking for a house and a business card is so convenient for passing around. The best part is the cost. You can print these out on a color printer and the cost is small.
Another excellent way to advertise is with the offer to send change of addresses to the friends of your sellers and your buyers after they close. You can use an over-sized postcard with the family’s picture on the front with a big “we’ve moved” head line. On the back is a message from the family to the people they are notifying of the address change. This side has your picture and logo on it and a message that tells their friends that if they ever consider a move you would be someone they would recommend handling the job. This is a very inexpensive way to get your name out. Of course all the people on your sellers or buyer’s list are put on your database for continued follow-up.