A new bill was recently introduced in the House of Representatives that would allow consumers to opt out of online tracking. If the bill passed, the Do Not Track Me Online Act would provide an option for consumers to opt out of online tracking that advertisers use to target ads. This option would be similar to the National Do Not Call Registry. Companies that didn’t respect an Internet user’s choice to opt out would be subject to legal consequences.
Recent polls have found that more than 50% of internet users are concerned about their privacy online. The Do Not Track Act will give consumers the right to choose if their private information is collected and profiled by companies that track online activities in order to target advertisements.
If you would like to check out the full text of the bill that is currently under review in the House, click the link below.