Over Webbed and Under Booked

Posted on: November 11th, 2011 by
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The world as we know it is constantly evolving and changing.  Technology is increasing at a speed that even the most saavy people are having trouble keeping up with it.  Facebook is no different, rolling out F8 in September.

What does this mean for you Realtors out there? Well, as you try and get your name out there more on Facebook take some of this data into consideration.  An analytic firm by the name of PageLever has gathered information on more than 300 brand pages, and the data is mixed on whether F8 has affected brand fan acquisitions.  The new “Ticker” on Facebook has allowed more potential fans to see your name, but now less often.  As Realtors increase their dependency on Facebook for messaging, they are going to be subject to the frequent layout changes Facebook is implementing constantly.  A great question, asked by Sheryl Sandberg, Facebook Chief Operation Officer, “..why continue to build as many microsites as we do when we know it’s so much easier to reach people where they already are?” should make us all reconsider where we are spending our money and concentrating our efforts online.

Fan interaction has increased after Facebook’s recent changes. The ticker, where your name is posted near future clients posts, has considerably increased the number of likes and clicks on brand pages by 152% over a 15 day period post F8, as opposed to a 15 day period before.

What does this mean for your fan page? Well, the more content you add to your fan page, the more often you will appear on a potential client’s tickers, as well as the higher you will appear on clients’ home pages.  The new Facebook platform and the timeline format that is going to be implemented to change how profile pages look are going to exponentially increase interaction from potential client to agent.

I’m curious to know your thoughts about the survey and the article.  Are you going to change some of the ways you are spending your marketing time after reading this?  Let me know your thoughts below.


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