I know that marketing with postcards is nothing new to the real estate market, but I strive to give tips to enhance your techniques without taking up your time. I found this video and loved the idea behind it. It’s extremely short, but demonstrates what I believe may be the easiest, cheapest and most effective way to include postcard marketing in your ongoing endeavors to attract motivated sellers.
Using real handwriting on your direct mail pieces has been PROVEN time and time again to be a powerful attention getter, with amazingly higher response rates in split tests against similar marketing pieces without handwriting. Using this inexpensive and creative idea, you can show your clients that you are willing to go the extra-step for them by taking the time to hand write your mailings.