Top to Bottom Email Marketing for Real Estate – Part 1

Posted on: March 15th, 2012 by
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Email marketing is such a necessity in today’s competitive real estate market.  With a limited supply of buyers, each and every real estate lead or email address captured on your website or fan page is worth more than its weight in gold.  The issue here is that most of those who opt into our email database never hear from us again.  Why?  Because we are too busy solving the problem of the day to worry about composing an autoresponder campaign to keep our names in front of these prospects.  A large percentage of the subcribers on our lists are not in the market to buy or sell today, so we have to be there when they are ready.  There is no better way to do this than with email marketing and it really is quite easy.

Personally, I use Aweber to collect and manage my emails addresses for me for about $19 per month.  Aweber has some fantastic email opt in form templates that are fully customizable to fit right into your website or fan page.  If you do not need to set up an autoresponder campaign, then you can use MailChimp as your service provider for free.  Personally I love the autoresponders because I don’t have to even think about emailing my database.  It truly is Ron Popeil style marketing – just set it and forget it.  Once a visitor opts in to your newsletter their email address is captured in your database and you can begin sending them emails.  The key is consistency.  Whether you decide to send your database something weekly, biweekly, or monthly it doesn’t really matter.  Just make sure you send your emails according to schedule. 

So, what do you send them in the emails?  You can send your favorite blog post from the previous week, send the latest sales trends or stats in your city or state, send a newsletter, ask them to complete a quick survey, or all of the above. Sending emails is only half the battle.  In tomorrow’s blog post I’m going to give you some tips to get higher open rates for your emails.  Open rates are just what they sound like – the percentage of people on your email list who actually open your emails.  Be sure to stop by tomorrow to read part 2 of this series to learn how you can increase your open rates by 28%.  I look forward to seeing you then.

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