Top to Bottom Email Marketing for Real Estate – Part 2

Posted on: March 16th, 2012 by
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Yesterday, I wrote about why email marketing for real estate is important, how to get your email marketing campaign setup for free, and what to send in your emails to your database.  Today I want to talk about a couple of ways you can get more of your emails opened by your subscribers.  After all, if you put your best content in a newsletter that goes unopened then you’ve just played all of your cards in one hand – and lost.

So, I’m going to jump right in and drop the bombshell on you first thing.  You can get 28% higher email open rates by using email in conjunction with social media.  This is simply because people are much more apt to open emails from someone they know than someone they don’t.  An active presence on social media helps people to get to know you even if they’ve never met you in person.

The second way you can increase your open rates is to segment your subscribers.  I’ve talked about this before, but it definitely bears repeating.  Put your subscribers into different lists and be selective about what emails you send to each segment.  For example, you may divide your subscribers into 3 distinct groups depending on how they subscribed.  You may have a 1st Time Homebuyers list made up of subscribers from your free report entitled, “5 Things Every 1st Time Homebuyer Must Know When Buying a Home.”  You may have a Move Up Homebuyers list made up of subscribers from your free report entitled, “5 Things Every Seller Must Know When Selling One Home and Buying Another.”  Finally, you may have a Move Down Homebuyer list made up of subscribers from your free report entitled, “5 Things Every Seller Must Know Before Downsizing Their Home.”  You should carefully select the messages you send to each group knowing what each groups’ goals are.  Segmenting your subscriber list will prevent you from sending a “one size fits all” email campaign to your subscribers, and it will drastically increase your open rates.

So, to get more of your emails opened by your prospects, be more active on social media and segment your marketing.  If you have a super duper top secret method of increasing your email open rates, please leave it in the comment section below.


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