Vinnie’s Story of Success Part 2

Posted on: April 6th, 2012 by
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About 2 months ago, I wrote a blog about a client named Vinnie who lives and works in Birmingham.  When I wrote about Vinnie back in January, Vinnie’s site was on page 3 of Google and page 2 of Yahoo. Today, I want to give you an update on Vinnie’s SEO progress because I’m particularly proud of what we have been able to accomplish.

Vinnie asked me to help him with search engine optimization of his website back in December, and I was more than happy to help him.  When we started our quest to own Google, Vinnie’s website was nowhere to be found on Google.  Google had not even indexed Vinnie’s site.  Well, we went to work, and when I say “we”, I mean Vinnie, Cindy (his assistant), and me.  After about 5 weeks, we had Vinnie’s site on page 3, and then things stalled.  Vinnie’s site sat on page 3 at number 21 for about 3 weeks with an occasional move up or down a few spots from day to day. 

Well, one day I got a call from Vinnie, and he sounded a little somber.  Something happened, and I’m not exactly sure what it was, although I have my suspicions.  Vinnie’s site moved from page 3 to page 10 literally overnight.  After a couple of days, Vinnie’s site moved from page 10 to page 14 to page 15, and there it sat for about 2 more weeks.  I worked frantically to get his site moved back up.  I gave Vinnie and Cindy homework to do to help move his site as well, but nothing seemed to move it at all. 

Then it happened!  Nope, “it” is not what you think “it” is.  “It” is the worst thing I think I could see happen for a client – Vinnie’s site disappeared!  DISAPPEARED!  Wow, I couldn’t believe my eyes.  There were restaurants that were ranking for Vinnie’s keywords “Birmingham Homes,” but Vinnie’s site was nowhere again.  Needless to say, Vinnie was not happy, and I was even more upset.  I didn’t give up, however.  I did my research, and Google had not banned Vinnie’s site.  So, I was hopeful that my strategy to get Vinnie moved back up to the ranks of those loved by Google would work.  I didn’t give up.  I put Vinnie and Cindy on hold with their homework I assigned them back in January, and I went to work to “fix” what I thought was wrong.

After about 3 weeks of working on Vinnie’s SEO, I got a call from Vinnie!  He called me to tell me that he just found his site on Google again.  Well, I was fired up when he told me this, and I had to ask where he was ranked.  I was expecting Vinnie to say he was on page 8 or 10, but he isn’t.  Vinnie’s site is now on the first page of Google for his keywords.  I’m not sure if Vinnie was more excited than I was, but we both had a celebratory telephone high-five.

As of right now, I’ve stopped doing anything else with Vinnie’s site to try to move him up the ranks with that particular keyword because I think I’ve done enough for Vinnie to get to number 1 on page 1 for that keyword.  I am now working on his other keywords.  We are still a work in progress with Vinnie’s quest to conquer Google, but I think Goliath may be getting weak kneed over Vinnie’s website.

If you would like some help with your SEO or you know of someone who needs some SEO assistance, please feel free to give me a call or send me an email.  I’ll be happy to help!


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