Post Archives from the ‘Uncategorized’ Category

Building Trust Through Branding in Real Estate

Posted on: March 2nd, 2012 by
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A few months ago, I read a question posted on LinkedIn that asked, "How can one build trust through branding in a real estate business?"  I found the question and answers to be very interesting, so I printed the Q&A and put it in my folder of articles to refer back to later.  I stumbled across the Q&A again today, and I stopped Continue reading the story "Building Trust Through Branding in Real Estate"

Home Office Tax Deductions

Posted on: January 4th, 2012 by
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Ah, yes, it is that time of year again.  The hangover has subsided.  The party horns have been put away, and the college football bowl games are in full force. Oh yeah, I almost forgot to mention that it is time to start getting your receipts and tax information together.  Yep, it is tax time once again, even though it seems like we just did Continue reading the story "Home Office Tax Deductions"

Real Voices

Posted on: April 25th, 2011 by
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How many times do you call a company to ask a question or need to speak with billing or customer service and get those horrible automated systems? I have encountered these systems from the post office to cell phone carriers. It is a fully grown trend for companies to use voice systems to give information quickly, so that they do not tie up their agents Continue reading the story "Real Voices"

New Bill Could Stop Targeted Advertisement Online

Posted on: February 14th, 2011 by
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A new bill was recently introduced in the House of Representatives that would allow consumers to opt out of online tracking. If the bill passed, the Do Not Track Me Online Act would provide an option for consumers to opt out of online tracking that advertisers use to target ads. This option would be similar to the National Do Not Call Registry. Companies that didn't Continue reading the story "New Bill Could Stop Targeted Advertisement Online"

A New Year’s Plan

Posted on: January 31st, 2011 by
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The lull in real estate activity that comes every winter makes this the ideal time of year to assess your career and determine what changes you might make to introduce new efficiency measures and improve your service to buyers and sellers. Whatever your budget, there's a range of solutions to help you become more organized so you can focus on your real priorities of cultivating Continue reading the story "A New Year’s Plan"

Let Your Clients Advertise For YOU!

Posted on: January 26th, 2011 by
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Give your sellers a stack of business cards with a picture of their house and some basic information on the front and your contact information on the back. Instruct them to give those cards out to everyone they come in contact with. Just about everyone knows someone who is looking for a house and a business card is so convenient for passing around. The best Continue reading the story "Let Your Clients Advertise For YOU!"

Once a Knowitall, Not Always a Knowitall

Posted on: January 25th, 2011 by
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We've all had to deal with them. They are everywhere. They are your neighbors, your co workers, your fellow church parishioners, your mechanic, and your brother-in-law. They are the Knowitalls - easily interpreted to read "know it alls." The worst version of the Knowitalls we all have to deal with are the ones who invade our business lives. They drive us crazy because they hire us Continue reading the story "Once a Knowitall, Not Always a Knowitall"

Postcard Marketing

Posted on: January 24th, 2011 by
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I know that marketing with postcards is nothing new to the real estate market, but I strive to give tips to enhance your techniques without taking up your time. I found this video and loved the idea behind it. It's extremely short, but demonstrates what I believe may be the easiest, cheapest and most effective way to include postcard marketing in your ongoing endeavors to Continue reading the story "Postcard Marketing"

Lead Capturing: Not the Same Old Song and Dance

Posted on: January 21st, 2011 by
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Thousands of business owners out there toss up a Website because they think if you have a website you it'll make money on the Web automatically. Anyone who's spent any time marketing on the web know that's far from the truth. A website does absolutely no good unless you're capturing sales or leads from the traffic. Eventually, Web Forms were born. Then we saw newsletter opt-ins Continue reading the story "Lead Capturing: Not the Same Old Song and Dance"

Stop Waiting on Hold

Posted on: January 19th, 2011 by
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I'll bet you love being kept on hold when you call for support about your slow internet or about an order you placed online two weeks ago. You press 17 numbers and then hang up on you after a 22 minute hold! There is a solution. Some innovative folks have a great system to beat the crazy machines. When you are put on hold, you can Continue reading the story "Stop Waiting on Hold"

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